![]() ![]() Google, therefore, built its search engine with the backlink as the digital equivalent of a citation, where more website backlinks suggest higher quality. When scholars publish a paper, its success is partly judged by how frequently other researchers cite it in their own work over time. ![]() A citation shows that the original work is reliable and meaningful enough to reference. Page and Brin observed that academia already had a proxy for quality: citations. When Larry Page and Sergey Brin started Google in 1995, they recognized that although existing search engines like Yahoo could help users find relevant websites, they couldn’t adequately determine which results were genuinely high quality.
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